Social Media at Mercy University
Social media is more than a place to share updates—it's a key tool for sharing information, building community and starting conversations. These platforms make it easier to connect with others, work together and engage in dialogue.
Community Guidelines
As Mercy University continues to expand its social media presence, we are committed to leveraging these powerful platforms to engage with our community, share our stories and amplify our mission. With this growing digital footprint comes the need for standards that protect our community while fostering authentic engagement and open dialogue.
Every member of the Mercy University community—students, faculty, staff and alumni—plays a vital role in our social media ecosystem. Whether you're posting about campus life, sharing events or celebrating milestones, you serve as both a brand ambassador for the university and a community builder and manager. Your voice matters, and with it comes the responsibility to represent Mercy’s values while cultivating spaces where diverse perspectives can thrive and meaningful connections can flourish.
Social Media Policy
The Social Media Policy applies to all official Mercy University social media accounts, including those managed by academic schools, departments, administrative offices and recognized student organizations.
Individuals responsible for managing official Mercy University social media accounts are required to review and acknowledge the Social Media Policy.
Requesting a New Social Media Account
Before creating a new social media account on behalf of Mercy University (i.e. as part of an officially sanctioned student club, organization, department or office), you must submit a request to the Marketing and Communications Department for review and approval.
- Before requesting a social media account, please consider the following:
- Is social media the best way to reach your audience?
- Do you have a social media plan to ensure regular posting and engagement?
- Can Mercy University's existing social media accounts support your needs instead?
If you are unsure or have any questions, please reach out to socialmedia@mercy.edu
Additional Tips for Success
- Consider Social Media Management Tools to schedule posts ahead of time
- Enable multi-factor authentication whenever available and avoid sharing passwords through email or text
- Include a Call to Action when appropriate
- Participate in relevant social media trends when appropriate and consistent with Mercy University's brand values
- When posting images and graphics, make sure they meet the sizing specifications for each platform. Using the recommended image dimensions helps ensure your content displays properly across devices and platforms.
- Mercy University has branding guidelines and assets that you can use.