Mercy College Launches New Marketing Campaign: Open to Whoever You Are

“Mercy College: Open to Whoever You Are,” accentuates Mercy College’s mission – that all people regardless of color, creed, or financial background deserve a shot at a great education. The newly launched marketing campaign includes a television commercial that highlights the opportunities students can access both during and after their time at Mercy.

The aim of the television ad is to reach a large audience that includes Mercy’s future potential students, as well as key influencers such as parents, family members, school counselors and other mentors. Several print executions using the same theme are a part of the campaign and will run in various publications focused on undergraduate and graduate programs.

“The beauty of Mercy College is that we did not need to manufacture a benefit for this campaign,” said Chris Connelly, assistant vice president of marketing and analytics. “The mission and the vision for the College stand as relevant today as it ever has – perhaps even more. That is what makes great, impactful marketing.”

To view the new television commercial entitled, “Doors,” please click here.